Pre-order: This book starts shipping on May 5th, 2020
 Want To Tell Your Story, Build A Tribe and Change The World? 
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19 Virtually UNKNOWN Secrets 
For Converting Your Online Visitors Into Lifelong Customers..."

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As The Founders Of ClickFunnels, We Were Able To Look Behind The Scenes Of:
6,187,948 Funnels...
and 130,728 Split Tests...
Here's What We've Learned (New Research):
The Single Biggest Secrets To Selling MORE Inside Of Your Funnels
...without driving ANY Extra Traffic!
From: Russell Brunson
Boise, Idaho

There is a big difference between having a funnel...

and having a funnel that is actually making money (wouldn't you agree?).

As the co-founder and CEO of ClickFunnels, I have a rare opportunity to see behind the scenes of millions of funnels, see what's working, and what's not working. 

Recently we analyzed over 6,187,948 funnels, and looked at over 130,728 split tests ran by our members...

Trying to find a pattern of what made some funnels successful, while others flopped. 

As you can imagine, this was NOT a quick or easy process

We drew a lot of connections, but a lot of them ended up leading us into some big "dead ends..."

But then something cool happened... 

As We Kept Digging and Analyzing and Discussing, 
A Set Of Patterns Emerged...
And what we found shocked us!We found that it had almost NOTHING to do with:
  • What type of funnel you used...
  • ​What your designs looked like...
  • ​Or even what you were selling!
But instead, it had everything to do with your ability to:
  • Communicate with the people who entered into your funnels...
  • ​Understand how to tell your brand's story... (mastering "story selling") 
  • ​How well you can use the fundamentals of persuasion to build rapport with your website visitors...
  • ​Build a tribe of people who bought from you over and over again, and became lifelong customers...​
  • ​Change your company from a "transactional" business into a "transformational" movement! 
They Had Mastered The Art Of Being An Expert (Or Guide) To Their Dream Customers...
And Then Helping Them To Achieve The Results That Their Business Promised...
Many people get nervous when they hear me say the word "Expert..." because they don't consider themselves an Expert. 

"But Russell... I'm never going to speak on stage..."
For those who are thinking that, I want to remind you that your platform, your funnels, are your virtual stage

By positioning yourself as an expert and learning how to tell your story in a way that gets people to move, you are able to guide people through your funnels, giving them the results they are looking for
Think About Every One Of My Funnels That  You Have Ever Seen... I Am Always Your Guide Walking You Through Each Step:
Think about almost every "Two Comma Club" winner, and then go and look at their pages inside of their funnels. 
  • Who do you see on all of their ads?
  • ​Who greets you on their landing pages?
  • ​Who makes a presentation to you explaining why you should purchase the products or services they sell?
  • ​Then who is the person who offers you their upsell...?
  • ​And who thanks you after the purchase is done? 
YES! In every case it is the "Expert" or guide who has mastered how to communicate with people who enter into their funnels!

I believe that your business is a calling. 

You’ve been called to serve a group of people with the products, services, and offers that you’ve created. 

People come into your funnels looking for a solution to their problems. 

By positioning yourself as an expert and learning how to tell your story in a way that gets people to move, you are able to guide people through your funnels, giving them the results they are looking for. 
This is how you change the lives of your customers,  and this is how you grow your company.

Most people who put their products up for sale don’t understand that their expertise is the key to actually selling the product. 

Your story, why you created this offer, and why you started your movement are what initially get people to convert and then continue to stay with you over time.

I spent two years taking everything we had learned studying these experts and the movements they created, and broke down what I found into 19 secrets that will help you to turn your online visitors into lifelong customers!
Expert Secrets: 
The Underground Playbook
For Turning Your Online Visitors Into Lifelong Customers...
  • Expert Secrets will help you to find your voice and give you the confidence to become a leader...
  • Expert Secrets will show you how to build a movement of people whose lives you can change...
  • Expert Secrets will teach you how to make this calling, a career.
These "Expert Secrets" have been used to increase sales in funnels for:
Business owners in every market you can dream of. 
  • Coaching/Consulting
  • Local Small Business
  • ​Info Products
  • E-Commerce
  • Network Marketing
  • B2B
  • Non-Profit
  • ​Agency/Freelancer
  • Blogging/Affiliate
  • ​And More...!
If you are selling anything online and want to to sell MORE withOUT getting any extra traffic, then you need these "Expert Secrets" right now!
Send Me Your Address...
I'd like to rush a FREE copy of my brand new 
hardcover book to your doorstep, ASAP!
Like I mentioned before, this book is free. I'll pay for the book and all I ask is that you help me cover the shipping and handling cost and we'll send it anywhere in the world! If you would prefer to listen to the audiobook, I also have it for sale for a small fee once you put your details in below...
Inside Of This NEW Book... Here Are A Few Of The Secrets You'll Discover For FREE!
Inside of Expert Secrets I will be sharing with you 19 secrets to help you convert your online visitors into lifelong customers

Here's a sneak peek at what you'll discover inside of your free copy of this new book: 
Section #1: Creating Your Movement
  • Secret #1: How To Find Your VOICE, And Move Away From Just Selling A Product Or Service... And Toward Creating Offers, And Finally Leading A Movement That Changes The Lives Of Your Customers!
  • ​Secret #2: The FRAMEWORK For Teaching Your Frameworks… (The Process For Delivering Your Knowledge And Skills In A Way That Helps Your Dream Customers Learn, And Guides Them STRAIGHT To The Result They Want!)
  • Secret #3: How To Create Your Own “Blue Ocean” In A “Red Market”, That Sets You Up As The Category King Of Your Niche... And Leave All Your Competitors Fighting Over The Scraps In Your Category.   
  • ​Secret #4: The ONLY Thing That Causes Your Dream Customers To Move Toward Your Offer (Or Not Move At All)... Understand This ONE Concept, And It Will Forever Change How You Communicate With Your Customers
  • Secret #5: How To Re-Package The SAME Content You’ve Been Selling In A Different Way, That Adds NEW Value For Your Customer That They’re Willing To Pay A Higher Price For!
  • Secret #6: Give Your Followers HOPE Of Something Better That’s Coming... So They Build Excitement and Anticipation For The CHANGE You’re About To Offer Them! (This Is The THIRD Stage Of Becoming The Expert)
Section #2: Creating Belief
  • Secret #7: How To Create A Powerful “A Ha” Moment For Your Customers That Gives Them Clarity On How To Solve Their Problem... So That They’ve Already Pre-Sold Themselves On Your Solution Before You’ve Even Made The Offer!  
  • ​Secret #8: The Two-Part “Journey” Framework That SIMPLIFIES Story Structuring, And The Key To Making Sure Your Message Has MAXIMUM Emotional Impact As A Great StoryTeller!
  • Secret #9: The Script That Turns A Quick Engaging Story Or Experience Into A Pivotal Light-Bulb Moment For Your Dream Customers That Leaves Them Already Sold On The Solution You’re About To Offer!  
  • ​Secret #10: The 4 Stories You Can Use Together To REWRITE The Stories That Are In Your Dream Customer’s Head That Aren’t Serving Them, Or Telling Them They CAN’T...
Section #3: One-to-Many Selling
  • Secret #11: The detailed step-by-step FRAMEWORK that builds massive value for your customers, PRE-SELLS them on your offer (so you don’t have to do any actual selling), and motivates them to buy RIGHT NOW! (I use this every single time I go on stage (or a webinar) to deliver a presentation where I make an offer.)  
  • ​Secret #12: How To Knock Down Your Customer's MAIN False Belief That Is Keeping Your Customer From Saying “YES!” To Your Offer... (Once This Happens, All Of Their Other False Beliefs Will Come Crashing Down!)
  • Secret #13: Use This 3-Part Story-Selling Framework To Squash Your Customers’ False Beliefs BEFORE They Even Have A Chance To Think Of Them... And Rebuild Belief Patterns That Inspires Them To Take ACTION And Change Their Lives!  
  • ​Secret #14: The Exact Script To Use To Easily Transition You From The “Content” Part Of Your Presentation, To Making An “Offer” And Closing The Sale (Here’s A Detailed Break-Down Of What To Say Slide-By-Slide!)
  • Secret #15: My 16 FAVORITE Mini-Closes That You Can Layer And Plug Into Your Presentation To Help Persuade Customers to Buy Your Offer (I combine these closes almost anytime I’m going to ask somebody to make an investment with me!)
Section #4: Becoming Your Dream Customer's Guide
  • Secret #16: The 7-Day schedule you should follow EVERY week for an entire year to “test and tweak” your presentation...or until you hit the Two Comma Club (whichever comes sooner!) 
  • ​Secret #17: Use This Perfect Webinar SHORTCUT, And Get Your FULL Presentation Created In Just 10-15 Minutes... (This Works GREAT For When You Need To Get An Offer Out To Your Audience FAST, And Don’t Have Weeks Or Days To Plan Out A Traditional Perfect Webinar!) 
  • Secret #18: This Script Chops Your Perfect Webinar Down To Just 5 Minutes... without cutting the value of your offer! (Use This For FB Lives, Sales Pages, And When The Product You’re Selling Is Under $100!)  
  • ​Secret #19: ...AND, How To Weave ALL Of These Stories, Scripts, And Frameworks Inside This Book Into Different LEVELS In Your Funnel (And Even Outside Your Funnel), So You Can Guide Your Dream Customers Straight Toward The Result They Really Want!  
Send Me Your Address...
I'd like to rush a FREE copy of my brand new
hardcover book to your doorstep, ASAP!
Like I mentioned before, this book is free. I'll pay for the book and all I ask is that you help me cover the shipping and handling cost and we'll send it anywhere in the world! If you would prefer to listen to the audiobook, I also have it for sale for a small fee once you put your details in below...
What Are Others Already Saying About 'Expert Secrets?'
"Over 50,000 Women Have Joined Our 'Lady Boss' Community!" - Kaelin Poulin
"I've literally gotten rid of every other book I've ever studied on marketing." - Garrett J White
"Expert Secrets Helps Me Better Teach Branding and Marketing to My Stylist Students" - Danielle White
"New patients started coming in the doors and the practice started growing!" - Dr. Chad Woolner
"I am able to reach people all around the world now with my message!" - Liz Benny
"We've Sold Over 100,000 Copies Of My Book And Lived In 65 Countries In The Past 9 Years!" - Jacob Hiller
"Expert Secrets has helped me become a more powerful storyteller..." - Setema Gali
"Prior to Expert Secrets, we were struggling to get less than 1% of our visitors to convert to customers. Now we're doing 4x that!" - Liz Dunoon
"On that first webinar I sold more than I did in an entire year." - Alison Prince
As You Can See...
Expert Secrets Has Already Helped Countless People Around The World...
The Question Is, Are YOU Next?
Send Me Your Address...
I'd like to rush a FREE copy of my brand new 
hardcover book to your doorstep, ASAP!
Like I mentioned before, this book is free. I'll pay for the book and all I ask is that you help me cover the shipping and handling cost and we'll send it anywhere in the world! If you would prefer to listen to the audiobook, I also have it for sale for a small fee once you put your details in below...
Claim Your FREE Book Now and
Get These FREE Bonuses!
Bonus #1 - Expert Evolution
"How To Become The Leader Your Tribe Has Been Waiting For..."
Total Value: $97.00
During this presentation you will learn the five steps you must go through to find your voice, and establish yourself as an expert

You will also learn the secrets of how to create your own frameworks and how to teach those frameworks so those who you are serving will not only remember them, but also be able to implement them in their lives!

Get This For FREE When You Order Your Copy Of Expert Secrets Today! 
Bonus #2 - Hook, Story, Offer
"If Something Isn't Working, It's Always Either Your Hook, Story, Or Your Offer!"
Total Value: $97.00
This presentation will teach you the powerful "hook, story, offer" framework and how you can use it to build better funnels, fix funnels that have flopped, and finally know with absolute certainty how to get your funnels working!

Get This For FREE When You Order Your Copy Of Expert Secrets Today! 
Bonus #3 - The Perfect Webinar Slides!
"Get My Webinar Slides (Keynote and PPT) That You Can Use To Create Your Own Perfect Webinar As It's Taught In The Expert Secrets Book!"
Total Value: $197.00
As you read the Expert Secrets book, you will learn about the "Perfect Webinar" framework. It takes many people 3-5 days OR MORE to build out their own slides to model this proven presentation framework, but when you order today, you'll get a copy of my slide deck with training on how to customize it for your presentation!

Get This For FREE When You Order Your Copy Of Expert Secrets Today! 
Bonus #4 - The 5 Minute Perfect Webinar
"How To Make Mini Perfect Webinars To Sell Physical eCommerce Products..." 
Total Value: $97.00
Jaime Cross took my perfect webinar and tweaked it to sell physical products (soaps and lotions). She used this mini version to quickly get her funnel into the "Two Comma Club" and in this bonus you'll get her training on how to do it as well as the script she developed to make it easy for anyone to implement!

Get This For FREE When You Order Your Copy Of Expert Secrets Today! 
Bonus #5 - 30 Day Expert Secrets Challenge!
"Learn How To Apply The Principles Of Expert Secrets During The 30 Day Expert Secrets Challenge!"
Total Value: $97.00
After you read the Expert Secrets book, the first question most people have is: "Where should I start!?!" The answer is the 30 Day Expert Secrets Challenge!

This challenge is a kickstart to get you moving forward quickly. It will give you a day by day roadmap to follow to get you from where you are today, to where you want to be!

Get This For FREE When You Order Your Copy Of Expert Secrets Today! 
Like I mentioned before, this book is free. All I ask is that you help me cover the printing and postage costs of $9.95 US or $19.95 International, anywhere in the world!

Oh, and in case you're wondering...

There Is NO CATCH!
I know there are some websites out there that offer you something cool for free, but then stick you into some program that charges your card every month.

This isn't one of them.

There's NO hidden "continuity program" - and in case you're wondering why I'm doing this...

Well, there are actually a few reasons...
  • It's my way of saying thank you for being a dedicated subscriber.
  • Because (unlike other "guru's") I don't make all of my money teaching others how to make money (I actually run real businesses online selling supplements, physical products, software, and more)... so because of that, it doesn't hurt me to share with you my best stuff.
  • ​I get another one of my products in your hands, and when you see how awesome it is, it should get you excited to buy other stuff from me in the future.
  • ​I'm kinda a show off... I'm not going to lie. I'm sick of people throwing out conversion numbers and their stats without any real proof to back it up. I think 99% of what is said online is complete BS... so I thought it would be a breath of fresh air to publish the TRUTH, show the actual stats and #'s behind what we do, and well... honestly, I just want you to think I'm cool. :)
Time Is Of The Essence...
Here's why...

We've only printed a few thousands copies of this book, and when they're gone... well, they're gone!  

If this page is still here, then the offer is live. But I reserve the right to pull it down at any time.
Here Is My "You've Gotta Be Crazy" Guarantee
I 100% guarantee that you'll love this book, or I'll return your $9.95 shipping and let you keep the book anyway.

That's right. You don't even have to send anything back. Just email me or call the number on your receipt and I'll give you back your money with no question asked.

Sound fair?
Let Me Show You EVERYTHING You Get When You Order 'Expert Secrets' Today!
 Stack will show here on preview
Total Value: $609.95
Get Your Copy Today For
FREE!
Just Cover Shipping On The Book
This Is Truly A Limited Offer, So Claim Your FREE Copy Now Before They're All Gone...
Thanks for taking the time to read this letter and I hope you enjoy the book!

Thanks,
Russell Brunson
P.S. In case you're one of those people (like me) who just skips to the end of the letter, here's the deal:

I'm mailing you a 355-page hardcover book, "Expert Secrets - The Underground Playbook For Converting Your Online Visitors Into Lifelong Customers" (that retails at $24.95) for FREE. Yes, this book is free, and all you pay is $9.95 US or $19.95 International anywhere in the world.

There's no catch... no gimmicks... You will NOT be signing up for any "trial" to some monthly program or anything like that.

If fact, if you don't love the book - I'll even refund your shipping costs (and you don't have to ship the book back).

So, Click the button below to get your FREE copy now. You won't regret it.

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Your address
I'd like to rush a FREE copy of my brand new hardcover book to your doorstep, ASAP.
Get Your FREE Book, Send Me
Your address
I'd like to rush a FREE copy of my brand new hardcover book to your doorstep, ASAP.
ClickFunnels is a website and funnel builder company that helps existing businesses sell their products and services online. We make no claims or representation that by using ClickFunnels you will earn money or make your money back. Testimonials shown are real experiences from paying users of ClickFunnels. Their business’s results are not typical, and your business’s experience will vary based upon the effort and education of your business’s employees and management, the business model that is implemented, and market forces beyond anyone’s control.
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